GoBike

GoBike for business

The digital infrastructure for the bike industry.

The Bike Pass is the digital twin of every bike. Reach your customers directly, offer relevant services and develop new ones.The Bike Pass is the digital twin of every bike – and your direct line to the rider.

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Open to everyone in the bike industry.

Partner Portal (German interface): start view of Werkstatt Kranich with open requests and the day’s appointments
GoBike app: Garage with every bike in the household, a leasing reminder and quick access to ride, pass and breakdown help
Every partner on their customers’ smartphones – without an app of their own.

Why now

Everyone knows one piece of the bike. No one knows the whole.

  • Service
  • Contract
  • Model
  • Receipts
  • Campaign
  • Part
  • Location

Customers wait. Records are missing. Recalls do not get through. Data sits in separate systems.

  • +13.5%Industry

    Growth in workshop revenue at specialist dealers in 2025 – while total revenue fell.1

    The winners run their workshop digitally.

  • 18 Feb 2027Brands

    From this date, every e‑bike battery newly placed on the market needs a battery passport.4

    A battery passport only helps if you can find it with the bike.

  • 46.6%Workshop

    Almost one in two people in Germany face obstacles to maintenance or repair – one in three of them names long wait times as the main reason.2

    People who wait go elsewhere.

  • about 42%Leasing

    Share of company bike leasing in bike sales at specialist dealers in 2025.1

    Documented maintenance protects the residual value.

  • €1,270Insurers

    Average loss per stolen insured bike in 2025 – higher than ever.3

    Records make claims easier to settle.

How it all fits together

Every business brings its part. Everyone gets more back.

The Bike Pass brings together model data, components, service and contracts.

  1. Riders

    Receipts

    Brings
    Bike, receipts and trust.
    More about riders

  2. Dealers & workshops

    Service

    Brings
    Service menu, available times and service entries.
    More for workshops

  3. Retail chains, dealer groups & associations

    Campaign

    Brings
    Umbrella brand, campaigns and service standards.
    More for chains, groups, and associations

  4. Bike brands

    Model

    Brings
    Model data, service intervals and digital instructions.
    More for bike brands

  5. Component makers

    Part

    Brings
    Features and data for lights, shifting, battery and drive unit.
    More for component makers

  6. Telematics & IoT

    Location

    Brings
    Location, alarm, lock and telemetry.
    More for telematics and IoT providers

  7. Insurers & leasing

    Contract

    Brings
    Products, contract data and required intervals.
    More for insurers and leasing
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Communication

On your customers’ phones – from a sender they trust.

Riders see service reminders, recalls and alarms for their bike.

  1. Dealers & workshops

    The workshop reminds. The customer books.

    The workshop sends reminders and status updates. Riders book without a call; the job goes into the calendar.

  2. Insurers & leasing

    Required inspections that take place.

    Insurers and leasing providers set the intervals. The workshop sends the reminder; the record is in the Bike Pass.

  3. Component makers

    Smart components report their needs.

    The component reports a service need in the Bike Pass. With the rider’s permission, the workshop looking after the bike gets the alert.

  4. Telematics & IoT

    The bike raises the alarm. The rider sees it at once.

    If someone moves the bike, riders see the alarm and location under your brand at once. The data is ready for a claim.

  5. Bike brands

    Recalls reach the owner.

    The bike brand reports the recall. GoBike shows it in the passes of affected bikes. The workshop invites riders in for a check.

  6. Retail chains, dealer groups & associations

    Head office plans. The local workshop sends.

    Head office plans. Participating shops send the campaign under their own names to riders who have consented – even in quiet weeks.

An example: the service job

Booked in the app, done in the portal, recorded in the pass.

Rider and workshop see the same job. No double entry.

  1. App → Portal

    Book a service. Confirm the time.

    Riders choose a service and an available time in the app. The workshop confirms or asks a question in the Partner Portal.

    GoBike app: the workshop’s service menu with inspection, brake service, and other services, each with its duration
    The workshop’s service menu, with the duration of each service.

  2. Portal → App

    Status and cost estimate in the app.

    Each status update arrives by push. Riders approve the cost estimate in the app. Their approval stays on record.

    GoBike app: cost estimate from Werkstatt Kranich for €121.90 for the Autumn check, with line items, a note from the workshop, and the buttons Approve and Decline
    Approve or decline, right in the app.

  3. Portal → Pass

    Service recorded. Reminders follow.

    The workshop records the service under its own name in the Bike Pass. With the rider’s permission, GoBike shares the record with insurers and leasing providers. Bike brands get anonymised insights. GoBike sends reminders by app and email before service is due.

    GoBike app: Bike Pass of the e-trekking bike “Everyday” with next service, frame number, and entries for insurance, leasing, and warranty
    The Bike Pass shows the workshop’s name on the entry.

See this flow live Request a demo

The basis of every customer relationship

Why riders use GoBike

GoBike is useful even without a connected workshop. Once your business is connected, riders can find you in the app.

  • The whole garage. Every bike in the household, whatever the brand – with a Bike Pass, documents and reminders.
  • Everything on record. Service, invoices, insurance, leasing and warranty in the Bike Pass. The app recognises document types on the device.
  • Built on trust. GoBike shares data in anonymised form or with the rider’s permission. Personal offers require consent. No advertising IDs or tracking across other apps and websites.
  • Help when it counts. For a breakdown or theft, your own workshop is one tap away. With a telematics module, the app shows alarms and location. Away from home, a nearby specialist workshop can help. Your own workshop remains the bike’s workshop. Frame number and receipts are to hand.
GoBike app: Garage with every bike in the household, light appearance
GoBike app: Garage with every bike in the household, dark appearance
The Garage, light and dark.
GoBike app: Breakdown & help with a call to the rider’s own workshop
Breakdown & help: one tap to call your own workshop.
GoBike app: “Activity” tab with all events
All activity in the “Activity” tab.

Who it is for

What GoBike does for your business.

01 Dealers & workshops

For bike dealers and workshops

A direct line to customers. Appointments without phone calls.

  • Appointments with a reason. Customers book open slots for required inspections, recall checks and recommended service. Requests reach the Partner Portal; status updates arrive by push.
  • Only your shop sees your customers. Your customer list stays hidden from other shops, bike brands and dealer groups.
  • Your name on the record. Service entries carry your name. With the rider’s permission, insurers and leasing providers can see that a specialist workshop did the work.

GoBike adds to your shop software. It does not replace it.

Request a demo

We use your details only to reply to you. Details in our privacy policy (in German).

Partner Portal: detail view of an appointment with status, timeline, and messages
Status, timeline and messages for the whole team.

02 Retail chains, dealer groups & associations

For retail chains, dealer groups, and associations

One hub for all your shops. Every message comes from the local shop.

  • Planned centrally, sent locally. You plan the campaign. Shops that adopt it send it under their own name to riders who have given consent. Your umbrella brand appears beside the shop’s name in the app and in campaigns.
  • More for every shop. Online booking, a Bike Pass with service history and campaigns. No IT project at head office or in the shop.
  • Your metrics, for you only. GoBike brings your shops’ metrics together. Only your head office sees them.
Talk about your shops

We use your details only to reply to you. Details in our privacy policy (in German).

Partner Portal: sent campaign “Light check for the start of autumn” with message, audience, validity, and result
A campaign in the portal: message, audience, time frame, and result.

03 Bike brands

For bike brands

Your brand in your customers’ app – without an app of your own. It stays with the bike in the Bike Pass, even after a sale.

  • Your brand and documents with the bike. Your brand, model data and service intervals appear in the Bike Pass. You decide what appears. Add digital instructions for the e‑bike model and a link to the fitted battery’s passport. Both remain linked in the Bike Pass after a change of owner. Your data stays with you.Applies from 20 January 2027: Machinery Regulation for e‑bikes5Mandatory from 18 February 2027: battery passport4
  • Recalls that get through. You report recalls and launch service campaigns. Both reach current owners in the Bike Pass. The workshop looking after the bike invites them in for a check.
  • Field insights. GoBike analyses, in anonymised form, which services your models need and when service is due.
Connect your models

We use your details only to reply to you. Details in our privacy policy (in German).

GoBike app: add a bike by camera, QR code, or model search in the catalogue
Riders add your models by QR code, invoice or catalogue search.

04 Component makers

For component makers

Lights, shifting, battery, drive unit: your features in every compatible bike. No app of your own.

  • One integration for every bike brand. Your brand and features appear in the Bike Pass of every bike with your component. You decide what appears. Link your component’s instructions. For batteries, link the battery passport in the Bike Pass as well as through the QR code on the battery. The data stays with you.Mandatory from 18 February 2027: battery passport4
  • Field insights. Condition, fault alerts and service needs: GoBike shows you your components in use, in anonymised form or with the rider’s permission. Other makers cannot see your field data.
  • Service at the right workshop. With the rider’s permission, the workshop looking after the bike learns when your component needs service.
Discuss integration

We use your details only to reply to you. Details in our privacy policy (in German).

Your component in the Bike Pass – with the bike it is built into.

05 Telematics & IoT

For telematics and IoT providers

Location, alarm and lock – right where riders manage their bike. Add partners to create new services.

  • Reach without your own app. Factory-fitted or retrofitted: your brand, location, alarm and other features appear in the Bike Pass of every bike with your module. You decide what appears. Map and lock are in the app for the whole garage.
  • New services with partners. Theft protection in a policy or lease, service alerts for the workshop: GoBike connects you with partners. Riders decide which data those partners see.
  • Location built on trust. Riders decide whether to share their location. Services can use data such as distance ridden without the exact location.
Connect your platform

We use your details only to reply to you. Details in our privacy policy (in German).

Location, lock, and alarm in the Bike Pass – under your brand.

06 Insurers & leasing

For insurers and leasing providers

Review maintenance records. Assess claims. Prepare returns – with the rider’s permission.

  • Your offer with the bike. Your offer appears under your brand in the Bike Pass, beside the local dealer. With telematics providers, you combine insurance and theft protection. With the rider’s permission, you can reach them when they buy a bike or their contract is ending.
  • Maintenance with a record. Riders get reminders for required inspections; the workshop gets the booking. Each entry shows its source: specialist workshop, rider or recognised receipt. With the rider’s permission, GoBike shares the record with you through to the return.
  • Claims without a search. Proof of purchase, frame number and service history are in the Bike Pass. Riders share them when they make a claim. With a telematics module, they can also share the theft alarm and, if available, the last known location.
Discuss a partnership

We use your details only to reply to you. Details in our privacy policy (in German).

GoBike app: Bike Pass with frame number, next service, and entries for insurance, leasing, and warranty
Frame number, service history, insurance, and leasing in one pass.

Independence and trust

GoBike connects. Your business stays yours.

Your systems, contracts and customer relationships stay yours. You can keep your existing apps.

  • GoBike favours no brand, component or partner.
  • Not a marketplace. No competitor sees your customers.
  • GoBike does not replace your workshop software, inventory management, ERP or contract management.
  • GoBike sells no bikes, parts, modules or contracts. It connects your offers to the bike.
  • Each shop’s areas strictly separate
  • Every interaction between workshop and rider traceable
  • Riders decide which personal Bike Pass data they share
  • No advertising IDs, no tracking across other apps and websites
  • No analytics on this website
  • Login without a password
  • Team roles: Owner, Staff, Read-only
  • Riders can delete their account in the app

Developed in Bavaria by GoPassion GmbH, Kinding.

Frequently asked questions

For all businesses

How does GoBike protect our customers and data?

Only your shop sees your customer list; only your head office sees your shops’ metrics. Shop areas are separate, and interactions with the workshop are traceable. Details are in the privacy policy (in German).

Who decides when data is shared?

Riders decide which personal Bike Pass data they share. GoBike shares Bike Pass data in anonymised form or with their permission. The data is held in the Bike Pass on the GoBike platform.

How does GoBike handle location data?

Riders decide whether to share their location. GoBike does not need it for service. Distance ridden, for example, can matter instead.

What does GoBike cost, and how do we integrate it?

We discuss terms and integration based on your business. GoBike is made by GoPassion GmbH in Kinding, Bavaria.

For dealers and workshops

Does GoBike work with our shop management system?

GoBike works alongside your workshop software. Appointments appear in Outlook or Google through a calendar subscription. GoBike syncs appointments and service entries with your software.

Do customers actually download the app?

GoBike is useful even without a workshop. Add customers at the counter and they get an invitation with a link and code. Reminders bring them back for the next inspection.

Which devices does GoBike run on?

The GoBike app runs on iPhone, and the Android app is in alpha testing. The Partner Portal runs in the browser on tablet, smartphone, and desktop.

For insurers and leasing providers

How do insurers and leasing providers get records?

With the rider’s permission, GoBike shares Bike Pass data for a claim or a return. Every entry shows its source: specialist workshop, rider, recognised receipt or provider. You receive the shared data through an API or as a PDF.

Next step

Request a partnership

Let’s talk about what GoBike can do for your business.

Choose your line of business. We will show you GoBike for your shop, brand or portfolio.

No email app? hello@gopassion.io

We use your details only to reply to you. Details in our privacy policy (in German).